12.03.2010

I ♥ Picasso's parody

I don't think you can really in all seriousness be a well adjusted person without being able to critically look at yourself and laugh. Case in point, SOIL in Pioneer Square is doing a fantastic show that parodies and mocks SAM and Picasso. I just adore how clever it all is. It's highly flattering to be mocked in such a way, and they really didn't too bad of a job replicating the Picasso campaign (although I did cringe at some of the letter spacing and kerning). SOIL took SAM's overtly serious nature and corporate qualms and sent them running down the hall with a pair of scissors. ♥ Props.